A UX Designer based in India

I am passionate about creating intuitive, Human-centred digital experiences that make a meaningful impact.

Over the past 3 years, I’ve helped startups and growing brands transform their ideas into beautifully designed, conversion-driven products. From early-stage UX strategy to high-fidelity UI and design systems, I bring clarity and polish to every stage of the design process.

I believe great design bridges the gap between business goals and user needs.

Let’s build something meaningful together.

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Mumbai, India

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[email protected]

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+91 7030155779

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3+

Years of Experience

2000+

Satisfied Users

10+

Consultant Projects

Case Studies

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Upliance.ai — Gamification Feature

October 15, 2024 → January 1, 2025

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Gamification

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Home Appliance

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App Design

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The Challenge

Upliance.ai, an AI-powered smart kitchen appliance, faced a core post-purchase problem - users weren't cooking consistently or exploring the device's full potential. You spent 25,000 on a smart kitchen appliance. You used it twice and kept it aside.

The question was not how to make cooking fun but how to design a habit without making it feel like a loyalty programme.

Approach & Result

User Interviews led to meaningful insights & confirmed the impact of a gamification programme with social recognition. The team worked to design a habit-forming system and built progression around cooking identity rather than points so rewards felt like recognition, not manipulation.

That led to the delivery of a full-scale gamification framework with XP progression, badge system, streak mechanics, and seasonal challenges, which was grounded in research with users across India. The project demonstrates end-to-end ownership across research, strategy, UX, and UI, with dual responsibility as both PM and designer.

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TATA AIG Spark — Unified Sales Platform

May 1, 2025 → September 30, 2025

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Role Based UX

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Enterprise App

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Beyond UX

Minimalist Chess

Titan Raga Watch Design